Privacy Policy

Last Updated: November 2025

1. Introduction

Welcome to MomCare ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, which serves as a bridge between pregnant women (patients) and their healthcare providers, providing AI-driven support throughout pregnancy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

  • Name, date of birth, and contact information (email address, phone number, mailing address)
  • Account credentials and profile information
  • Emergency contact information
  • Payment and billing information (if applicable)
  • Information provided when you register, contact us, or communicate with healthcare providers through the app

2.2 Health Information

As a healthcare application, we collect health-related information necessary to provide pregnancy care services, including:

  • Pregnancy-related health data (due date, trimester, pregnancy history)
  • Medical records and health information shared with your healthcare provider
  • Symptoms, concerns, and health tracking data you input into the app
  • Appointment schedules and medical visit information
  • Medication information and health reminders
  • Vital signs and health metrics you choose to track

2.3 Automatically Collected Information

When you use our mobile application, we may automatically collect certain information, including:

  • Device information (device type, operating system, unique device identifiers)
  • App usage data (features used, time spent, interaction patterns)
  • Location data (if you enable location services for appointment reminders or nearby services)
  • Technical information (app version, crash reports, performance data)
  • Cookies and similar tracking technologies

2.4 AI-Generated Insights

Our AI-driven features may generate and store:

  • Personalized health recommendations and insights
  • Pregnancy milestone tracking and predictions
  • Health pattern analysis and alerts
  • Communication summaries between you and your healthcare provider

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Healthcare Services: To facilitate communication between you and your healthcare provider, manage appointments, and deliver personalized pregnancy care support
  • AI-Driven Features: To provide AI-powered insights, health recommendations, pregnancy milestone tracking, and personalized guidance throughout your pregnancy journey
  • Communication: To enable secure messaging between you and your doctor, send appointment reminders, health alerts, and important notifications
  • Health Tracking: To help you track symptoms, medications, appointments, and other pregnancy-related health information
  • Service Improvement: To analyze app usage patterns, improve our AI algorithms, and enhance the user experience
  • Legal Compliance: To comply with healthcare regulations (including HIPAA, GDPR, and other applicable laws), maintain medical records, and fulfill legal obligations
  • Account Management: To process payments (if applicable), manage your account, and provide customer support
  • Safety and Security: To protect your health information, prevent fraud, and ensure app security

4. Information Sharing and Disclosure

We do not sell your personal or health information. We may share your information only in the following circumstances:

  • Healthcare Providers: With your authorized healthcare providers (doctors, nurses, medical facilities) to facilitate your care and enable communication through the app
  • Service Providers: With trusted third-party service providers who assist us in operating our business under strict confidentiality agreements (e.g., cloud hosting, payment processing, analytics, technical support)
  • Medical Emergencies: In emergency situations where your health or safety is at risk, we may share necessary information with emergency services or healthcare providers
  • Legal Requirements: When required by law, court order, or government regulation, including healthcare reporting requirements
  • Health Research: With your explicit consent, anonymized and aggregated health data may be used for medical research purposes
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with appropriate safeguards)
  • Protection of Rights: To protect our rights, property, or safety, or that of our users, in accordance with applicable laws
  • With Your Consent: When you have explicitly authorized us to share your information with specific parties

5. Data Security and HIPAA Compliance

We implement comprehensive technical and organizational security measures to protect your personal and health information in compliance with healthcare regulations, including HIPAA (Health Insurance Portability and Accountability Act) and GDPR. These measures include:

  • Encryption: End-to-end encryption of health data in transit and at rest
  • Access Controls: Strict authentication mechanisms, role-based access controls, and audit logs
  • Secure Storage: HIPAA-compliant data storage and backup procedures
  • Regular Security Assessments: Ongoing security audits, vulnerability testing, and updates
  • Business Associate Agreements: All third-party service providers handling health information are bound by HIPAA-compliant agreements
  • Employee Training: Regular training on healthcare privacy and security for all staff
  • Incident Response: Procedures for detecting, reporting, and responding to security incidents

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We are committed to promptly notifying you and relevant authorities of any security breaches affecting your health information, as required by law.

6. Your Rights and Choices

As a user of our healthcare application, you have certain rights regarding your personal and health information under HIPAA, GDPR, and other applicable laws, including:

  • Access: Request access to your health records and personal information maintained in the app
  • Amendment: Request correction or amendment of inaccurate or incomplete health information
  • Disclosure Accounting: Request an accounting of disclosures of your health information
  • Restriction: Request restrictions on how we use or disclose your health information (subject to legal limitations)
  • Portability: Request transfer of your health data to another healthcare provider or service
  • Deletion: Request deletion of your account and information (subject to legal retention requirements)
  • Opt-Out: Unsubscribe from non-essential communications and marketing materials
  • Revoke Consent: Withdraw consent for certain uses of your information (subject to service limitations)
  • File a Complaint: File a complaint with us or with relevant healthcare privacy authorities if you believe your privacy rights have been violated

To exercise these rights, please contact us at info@spotless.ai or through the app's privacy settings. We will respond to your request within 30 days, as required by law.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies in our mobile application and website to enhance your experience, analyze usage patterns, and improve our services. Types of cookies and tracking technologies we use include:

  • Essential Cookies: Required for app functionality, authentication, and security
  • Analytics Cookies: Help us understand how users interact with the app to improve features and user experience
  • Functional Cookies: Remember your preferences, settings, and login information
  • Performance Cookies: Monitor app performance and identify technical issues
  • Marketing Cookies: Used to deliver relevant health-related content and app updates (with your consent)

You can control cookies through your device settings or app preferences, though disabling certain cookies may affect app functionality. We do not use tracking technologies to collect health information without your explicit consent.

8. Data Retention

We retain your personal and health information in accordance with healthcare regulations and legal requirements:

  • Medical Records: Health information and medical records are retained as required by healthcare laws (typically 6-10 years after last use, depending on jurisdiction)
  • Account Information: Personal account information is retained while your account is active and for a reasonable period after account closure
  • Legal Requirements: Some information may be retained longer if required by law, court order, or for legal proceedings
  • Anonymized Data: After retention periods expire, data may be anonymized and used for research or analytics purposes

When we no longer need your information and are not legally required to retain it, we will securely delete or anonymize it in accordance with our data destruction policies.

9. Minors and Parental Consent

Our MomCare app is designed for pregnant women who are typically adults. However, we recognize that:

  • Pregnant minors may use the app with appropriate parental or guardian consent
  • We comply with applicable laws regarding minor privacy and healthcare consent
  • Parental or guardian consent may be required for users under the age of 18, depending on local regulations
  • We do not knowingly collect information from children under 13 without appropriate consent

If you are a parent or guardian and believe we have collected information from a minor without appropriate consent, please contact us immediately at info@spotless.ai.

10. International Data Transfers and Cross-Border Healthcare

Your health information may be transferred to and processed in countries other than your country of residence, particularly when:

  • Your healthcare provider is located in a different country
  • Our service providers or data centers are located internationally
  • You travel and need to access your health information across borders

We ensure that appropriate safeguards are in place to protect your health information in accordance with this Privacy Policy, HIPAA, GDPR, and other applicable healthcare data protection laws. All international transfers comply with healthcare privacy regulations and use approved transfer mechanisms.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us and Privacy Officer

If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or to exercise your privacy rights, please contact us:

MomCare - Privacy Officer

Email: info@spotless.ai

Address: E - Innovation Centre Telford Innovation Campus, Priorslee, Telford, Shropshire, England, TF2 9FT

For healthcare-related privacy concerns, you may also contact your healthcare provider directly through the app or file a complaint with your local healthcare privacy authority.